an Urban Real Estate and Investment Company

Sticks Holdings, LLC is a privately held commercial real estate development and investment company located in South Los Angeles for over 30 years. Prior to forming Sticks Holdings, LLC Curtis Fralin was a Senior Vice President with CB Richard Ellis specializing in urban ground up retail and office development with a specialty in the procurement of national credit retailers. Sticks is well respected in the community as one of the few minority owned real estate companies and for its numerous quality developments over the last 30 years.


  1. To operate as a commercial real estate development and investment company specializing in the underserved, underrepresented, impoverished, and primarily minority geographical areas referred to as “urban” or “inner-city” regions of the United States
  2. To acquire and develop quality properties in urban markets based on realistic values for its own investment affiliates and joint venture partners. Once properties are acquired or developed, the Company will provide all of the adjunct services, skills and systems necessary to maintain each property to the highest standards of quality, to achieve the greatest operating efficiencies and, finally, to realize the highest profit performance.
  3. In addition to identifying the potential of a property, successful development can only be achieved with a mix of architectural integrity, innovative ideas, carefully chosen tenants and community involvement. We aim to reduce blight and increase the beautification of urban areas by constructing and rehabilitating buildings above normal building standards.
  4. To enable, facilitate, and procure the placement of national credit tenants in urban areas which historically have ignored or have been unwilling to place stores in these areas
  5. To promote and hire minority individuals in urban areas who’s specialties included development, brokerage, marketing, leasing, architecture, city planning, and entitlements.



  • University of Tulsa — Bachelor’s Degree
  • California School of Psychology, Los Angeles — Master’s Degree


  • 100 Blackmen of Los Angeles – Former Board Member
  • So. Los Angeles Planning Commission – Past Commissioner
  • So. Los Angeles Community Action Committee (CAC) – Present
  • International Conference of Shopping Centers (ICSC) – Present
  • Leimert Park BID — Board Member
  • California Real Estate License (Broker) #00976311
  • Los Angeles Guardsman


  • Certificate of Appreciation -Mayor Riordan Los Angeles
  • Certificate of Appreciation -Mayor Hahn Los Angeles
  • Who’s Who in Black Los Angeles (Inaugural Edition)
  • Entrepreneur of the Year — Black Business Association
  • Certificate of Commendation—Supervisor Mark Ridley-Thomas
  • Entrepreneur of the Year Award- Councilwoman Jan Perry
  • Entrepreneur of the Year Award Councilmember Bernard Parks
  • Certificate of Recognition- Assemblyman Mike Davis
  • Certificate of Congratulations- Mayor Villaraigosa- Los Angeles
  • Certificate of Recognition- Councilman Curren Price —LA
  • Certificate of Recognition- Assemblyman Holly Mitchell
  • Certificate of Recognition- Councilman Herb Wesson- LA


  • Curtis is married to Dayana and they have 5 children.
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