About Us

Sticks Holdings, LLC is a privately held commercial real estate development and investment company located in South Los Angeles for over 30 years. Prior to forming Sticks Holdings LLC Curtis Fralin was a Senior Vice President with CB Richard Ellis specializing in urban ground up retail and office development with a specialty in the procurement of national credit retailers. Sticks is well respected in the community as one of the few minority owned real estate companies and for its numerous quality developments over the last 30 years.


To operate as a commercial real estate development and investment company specializing in the underserved, underrepresented, impoverished, and primarily minority geographical areas referred to as “urban” or “inner-city” regions of the United States.

To acquire and develop quality properties in urban markets based on realistic values for its own investment affiliates and joint venture partners. Once properties are acquired or developed, the Company will provide all of the adjunct services, skills and systems necessary to maintain each property to the highest standards of quality, to achieve the greatest operating efficiencies and, finally, to realize the highest profit performance.


Sticks Holdings, LLC (“Sticks”) seeks to raise equity capital for the acquisition and development of commercial land and buildings in core urban markets of Southern California and similar low income, dense infill markets across the United States.   While these communities historically have been outside the focus of main stream developers  we have concentrated and specialized in these markets as they have exhibited strong economic growth, incredible density, fast growing  family oriented communities, job creation and positive trends in net absorption and cap rates of retail and office assets.


The “Sticks” investment strategy is to target, acquire and develop single and multi-tenant retail shopping centers and office buildings.  Sticks utilizes brokers, owners direct, bank owned properties and municipalities to locate a pipeline of assets for acquisition and development.  “Sticks” will target assets based upon the following criteria and strategy:

A. Primary Target Markets

  1. 1. Southern California- South
  • South Los Angeles, Watts, Compton, Inglewood, Long Beach
  1. 2. Southern California-East
  • East Los Angeles, Norwalk, Bell, Whittier, Lakewood.
  1. 3. Detroit
  1. 4. Oakland
  1. 5. Chicago

Property Types

  1. 1. Land
  • Commercial Zoned Sites
  • Hard Corner Signalized Intersections
  • The minimum targeted square feet will be 25,000 feet for strip centers and up to ten acres for grocery anchored or destination centers.
  1. 2. Shopping Centers
  • Existing Value Add
  • Rehabilitation
  • Repositioning
  1. 3. Office Buildings
  • Existing Value Add
  • Rehabilitation
  • Repositioning


  • Market Overview
  • Traffic/Access
  • Layout/Topography
  • Environmental
  • Submittal for permits
  • Insuranc/Bonding
  • Attend Public/ Gov. Hearings
  • Determine optimal financial structure
  • Selection and conceptual design
  • Conceptual Budget & Schedule
  • Design Phase Estimated
  • Value Engineering
  • Lease Review & Abstracts
  • Long Lead Procurements
  • Contractor qualifications and negotiations
  • Site Inspections
  • Cost Control/CO’s/RFI’s
  • Schedule Management
  • Funding & Tracking
  • Inspect/prepare punchlist
  • Complete punchlist
  • Summarize all warranties


Sticks Holdings, LLC has extensive experience in developing and investing in commercial properties in minority areas described as underserved and impoverished. With over 30 years’ experience in leasing, investment sales, development, rehabilitation and community outreach no other firm can match our level of urban market knowledge. Due to the number of real estate transactions Sticks Holdings has completed over the last 30 years Sticks has a unique perspective due to our actual knowledge of completed deals in the area. Sticks offices are located in the “Community” in order to better serve this geographical area and provide real time information to our partners.

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